The last stop of Hello Kitty's 50th Anniversary Small Gift Pop Up Shop was at Herald Square in NYC. The line was ridiculously long to purchase items. There were items only available at the event and the first 50 ppl in line got a free goodie bag. The small gift shop was set up like a food truck. When you get to the window, they hand you a menu and you give them your "order." While this was a good idea for the densely populated area of NYC...I felt cheated. In other cities, they had actual space where there were other exhibits such as Hello Kitty art. You can actually be immerse in all the cuteness of that is Hello Kitty but I digress.